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Transform your designs into intricate fabric masterpieces with our expert embroidery services, showcasing precision and creativity in every stitch.


What is embroidery?

Machine embroidery is a process in which a sewing or embroidery machine is used to create intricate and decorative designs on fabric or other materials. Unlike hand embroidery, where individuals manually stitch designs using needles and thread, machine embroidery automates the process using computerized machines.

Here's an overview of how machine embroidery works:

1. Design Creation

Designs are created using computer software specifically designed for embroidery. These digital designs can include various types of stitches, patterns, and colors.

2. Digitization

The digital design is then converted into a format that the embroidery machine can understand. This process is called digitisation, and it involves creating a file that contains information about the stitches, their sequence, and any other details needed for the machine to reproduce the design accurately.

3. Hooping

The fabric or material to be embroidered is hooped or placed in a hoop that fits into the embroidery machine. The hoop holds the fabric taut and in place during the embroidery process.

4. Machine Setup

The digitised design file is loaded into the embroidery machine, and the machine is set up with the appropriate thread colors. Some advanced machines may have multiple needles and thread cones, allowing for more color variations without manual thread changes.

5. Embroidery Process

The machine then follows the programmed instructions in the digitised file, stitching the design onto the fabric. The needle and thread move in precise patterns to create the desired design.

6. Finishing

Once the embroidery is complete, the fabric is removed from the hoop, and any excess stabilizer (a material used to support the fabric during the embroidery process) is trimmed away. The finished product is now adorned with the embroidered design.

Machine embroidery is widely used in various industries, including fashion, home decor, personalised gifts, and promotional products. It offers the advantage of precision, speed, and the ability to reproduce intricate designs consistently. Home enthusiasts and hobbyists can also use smaller, more affordable embroidery machines for personal projects.

Pro’s and Con’s of screen printing

Machine embroidery, like any technology or technique, comes with its own set of advantages (pros) and disadvantages (cons).
Here's a breakdown:

Pros of Machine Embroidery:

  • Precision and Consistency: Machines can reproduce intricate designs with high precision and consistency, ensuring uniformity across multiple items.
  • Speed: Machine embroidery is generally faster than hand embroidery, making it efficient for mass production.
  • Complex Designs: It can handle complex and intricate designs that might be challenging or time-consuming for manual embroidery.
  • Wide Range of Materials: Machines can embroider on various materials, including fabrics, leather, and even some non-traditional materials.
  • Customisation: Computerized machines allow for easy customisation of designs, making it suitable for personalised and unique creations.
  • Time Efficiency: Large-scale production can be achieved in a relatively short amount of time, making it suitable for commercial applications.
  • Automation: Once set up, machines can work autonomously, freeing up human resources for other tasks.

Cons of Machine Embroidery:

  • Cost: High-quality embroidery machines can be expensive, making it a significant investment for individuals or businesses.
  • Learning Curve: Operating and mastering machine embroidery requires a learning curve, particularly when it comes to using design software and understanding machine settings.
  • Maintenance: Regular maintenance is essential to keep the machine in good working condition, and repairs can be costly.
  • Limited Artistic Expression: While machines can handle intricate designs, some argue that the artistic expression and uniqueness of hand embroidery may be lost in the precision of machine work.
  • Dependency on Technology: Machine embroidery is dependent on technology, and technical issues or software updates may impact the workflow.
  • Initial Setup Time: Setting up the machine for a new project, especially if it involves multiple colors and complex designs, can be time-consuming.
  • Thread Changes: Machines with a limited number of needles require manual thread changes for different colors, which can interrupt the workflow.

In summary, machine embroidery is a versatile and efficient method for creating intricate designs on a variety of materials. However, it comes with initial costs, a learning curve, and considerations for maintenance. The choice between machine and hand embroidery often depends on factors such as the scale of production, desired level of customisation, and available resources.

On what materials can we embroider?

Machine embroidery can be used on a wide range of materials, providing versatility for various applications.
Some common materials suitable for machine embroidery include:


  • Cotton: A popular choice for machine embroidery due to its smooth texture.
  • Linen: Offers a natural, textured surface for embroidery.
  • Polyester: Known for its durability and resistance to wrinkles.
  • Silk: Provides a luxurious feel and is often used for delicate designs.
  • Denim: Sturdy and durable, suitable for casual or decorative embroidery.

Synthetic Fabrics

  • Nylon: Frequently used for embroidered items like bags and outerwear.
  • Rayon: A common thread choice for its sheen and vibrant colors.
  • Polyester Blends: Many modern fabrics are blends of polyester and other fibers, offering a balance of strength and softness.


  • Genuine Leather: Some embroidery machines can handle leather, adding a decorative touch to accessories like bags and jackets.
  • Synthetic Leather (Faux Leather): Easier to embroider than genuine leather and often used for similar applications.

Fleece and Minky

  • Fleece: Soft and often used for blankets, jackets, or other cozy items.
  • Minky (Microfiber Plush): Soft and plush, suitable for baby blankets and stuffed animals.


  • Cotton Canvas: Sturdy and suitable for embroidery on items like tote bags and shoes.

 Towels and Linens:

  • Terry Cloth: Commonly used for embroidered towels and bathrobes.
  • Linen Towels: Known for their absorbency and often used for decorative embroidery.

Vinyl and PVC:

  • Vinyl: Some machines can handle vinyl, which is commonly used for adding designs to items like bags or banners.
  • PVC: Similar to vinyl, used for creating durable and waterproof embroidered items.
Mesh and Net Fabrics

Mesh and Net Fabrics

  • Tulle: Fine netting used for delicate and decorative embroidery, often seen in bridal wear.
  • Mesh: Used for sports jerseys and other breathable applications.


  • Jersey Knit: Soft and stretchy, suitable for embroidered T-shirts and casual wear.
  • Interlock Knit: Similar to jersey but more stable, used for a variety of garments.
Quilting Cotton

Quilting Cotton:

  • Quilting Fabric: Cotton fabrics commonly used in quilting projects can also be embroidered.

It's important to note

It's important to note that the type of material and its thickness can impact the embroidery process. Some materials may require stabilisers to prevent distortion or puckering during embroidery. Additionally, not all embroidery machines are designed to handle every type of material, so it's essential to check the machine's specifications and capabilities before attempting to embroider on a particular fabric.


Things to take into consideration

  • Set up fee: $60
  • Min order requirement: 4
  • Best suited for, things to consider: Avoid fine details/text and gradient
  • Material best suited for: Any, avoid silk and light weight material

How do I obtain a quote for Embroidery?

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    (ie, front small chest logo, large front print, large logo on back?)
    (did you have a look at our supplier cataloques? Can you provide us with the style code? If not, just give us an idea of what you are after ie, t-shirts, hoodies, polo shirts etc)
    Remember we need at least 4 for embroidery (this can be a mix of items, ie 4 x hoodies, 6 x t-shirts)
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    In Summary

    In summary, machine embroidery is a versatile and efficient method for creating intricate designs on a variety of materials. However, it comes with initial costs, a learning curve, and considerations for maintenance. The choice between machine and hand embroidery often depends on factors such as the scale of production, desired level of customisation, and available resources.

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