There is no right or wrong. There is no rule to say you have to have a small left hand chest pocket logo or a large logo on the back. Dare to be different, think of the industry you are in. If you are going to wear hi-vis vests over your branded uniforms no one will see a pocet print on your shirt, so maybe a sleeve print will be more suitable.
If you are going to work with your back to your potential customers (ie you are a painter or working on machinery) it will be more suitable to have your logo on the back of the garment.
A few things to consider and help you make the right decision:
1. Brand Visibility:
The primary purpose of placing a logo on work uniforms is to enhance brand visibility. The logo is a visual representation of your company, and strategically placing it on uniforms ensures that your brand is prominently displayed. Opt for placements that are easily noticeable, such as the chest, sleeve, or collar, to maximize the impact of your brand presence.
2. Professionalism and Consistency:
Consistency in logo placement across all uniforms is crucial for creating a professional and polished look. Uniformity in logo placement not only reinforces your brand identity but also fosters a sense of unity among employees. A consistent logo placement across various garments ensures that your team appears well-coordinated and leaves a lasting impression on clients and customers.
3. Consideration for Garment Type:
Different types of garments may require varying approaches to logo placement. For instance, the logo placement on a polo shirt may differ from that on a jacket or a hat. Consider the size, shape, and fabric of the garment when deciding on the logo placement. Test the placement on different samples to ensure that it looks visually appealing and aligns with your brand’s aesthetic.
4. Size Matters:
The size of your logo is another critical factor to consider. While you want your logo to be noticeable, it shouldn’t overwhelm the entire uniform. Striking a balance between visibility and subtlety is key. A logo that is too small may go unnoticed, while one that is too large can be distracting. Experiment with different sizes to find the sweet spot that complements the overall design of the uniform.
5. Employee Feedback:
Incorporating employee feedback into the decision-making process is invaluable. Your employees are the ones who will be wearing the uniforms daily, so their input on logo placement is essential. Consider conducting surveys or seeking direct input to ensure that the chosen logo placement is practical, comfortable, and well-received by the team.
